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February 03, 2023 Sweets

How to buy Indian Sweets?

Indians have great sweet tooth in the world. We consume sweets from start to end of the life. And that’s why we all should know how to buy sweets. Don’t you think so?


Ideally sweets should be bought on same day of consumption or a day before. But when you need sweets in bulk, you need to order it in your favourite sweet shop well before. Same happens in our festival seasons too. Eg.: Diwali, Dashahara, Raksha Bandhan, Gudipadwa, Holi, etc.


While buying sweets from a new shop, one should ideally first taste it (generally all mithaiwalas give free sample testing). We at Kiaamya has developed a testing pattern for any of the food products. It is known as ‘ATATA’. It applies to Indian Sweets also.


  •  A- Appearance- how it looks?

o   It means its shape, colour/colour combinations, size

  •  T- Texture- how it feels to your hands?

o   It means it’s hard/soft/juicy/chewy

  •   A- Aroma/Smell- how does it smell?

o   It means whether it has a smell like fruity/flowery/smoky/oily/chocolaty, etc.

  •  T- Taste- how is the taste?

o   It means whether it is tasting in accordance with its aroma & is it sweet/sour/salty/spicy/unani/bland.

  •  A- Aftertaste/Linger- what is aftertaste?

o   It means when you swallow that food, what taste remains in your mouth? Is it

  • pleasant/ bad /okok?


These are few tips in buying food. Hope you remember this the next time you shop for Indian sweets. 

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